Category Archives: promotion focus

Why do some decisions feel better than others – that is, independent of the outcome?

Posted on Juni 04, 2009 by Dr. Aliye Kurt - Suedhoff

In an earlier post I wrote about different ways/orientations to set goals and regulate behavior – prevention and promotion focus: First one referring to a focus on absence of negatives, and the latter one to achieving positive things. If you … Continue reading →

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"Let’s go for it!" or "Be careful!" What do your goals look like?

Posted on März 11, 2009 by Dr. Aliye Kurt - Suedhoff

I’ve always wondered why some people are content with minimal goals they must attain, while others go beyond what is “necessary”… And here’s a theory that has helped me understand the differences: Self-Regulatory Focus, by  Dr. Tory Higgins (yes, the … Continue reading →

Posted in Ideal self, motivation, ought self, prevention focus, promotion focus, self-regulation | Leave a comment